Gamification has been proven to be a worthy digital learning strategy in the past few years, which has resulted in not only corporate organizations using to train their employees, but a number of other industries including healthcare, food, travel and hospitality as well as eCommerce to name a few. A number of learning and development (L&D) professionals go so far as to say that gamification can be used in any industry to help people learn skills , change behaviours and develop a lasting knowledge on various subjects while keeping them engaged. This statement awakened a curiosity in our minds. Can gamification be really used in any industry? What about the government? With some research we found out that gamification can indeed be even used by the government for a number of purposes, all mostly related to educating the public in some manner. In fact, a number of governments around the world have already been using gamification. In this article, we’ll discuss how governments can use gamification in various ways in their day to day working.
- To Change Public Behaviour
Governments underestimate how satisfying games can be. In fact, games can even be more satisfying than real life. Whereas in real life there are no clearly defined rules, and no sure shot way of victory, games can be won by learning the rules, practising regularly and honing one’s abilities. Stockholm government once reduced traffic speed by 22% by creating a speed camera lottery that encouraged safer driving by entering the names of those who obeyed speed limit laws into a pool funded by fines from traffic violations. Needless to say it worked like a charm. Similarly, the Taiwan government used receipts and invoice numbers in a lottery to prevent business tax evasion. This motivated consumers to demand official receipts and invoices so that merchant transactions would be kept on the books. This resulted in a reported increase of 75% in tax revenue. Both these governments used the gaming elements, and primarily the motivational element of a reward to change public behaviour.
- For Training And Recruitment Of Government Employees
Of course, the government works quite similarly to a corporate organization, which means that gamification should work fine for the training and recruitment of governments employees. After all, this is what gamification is primarily used for in corporate organizations. In fact, local governments in Spain as well as in Russia have been using gamification for the distance education of government agency structural subdivision heads to train them in resource management using a game similar to the popular game “Farmville” or “The Sims”. The Singapore government has also used gamification to train its emergency officers by creating a simulation-like game where they drive a firetruck or ambulance while navigating through specially designed rescue scenarios to evacuate people or help patients. Gamification allows hands-on training in a virtual space where mistakes have no real-life consequences, all the while training employees not to make them using deduction of points or branching scenarios.
- To Build Better e-Services
Gamification can also play a key role in increasing citizens’ use of public service technologies and, at the same time, make them feel empowered as active participants in their societies. By using gaming elements such as points and badges, governments can gather feedback from the public, who would have no motivation to provide feedback otherwise. This has already been done by the Massachusetts (US) government to gather feedback as well as share ideas. The Jakarta (Indonesia) government also used gamification to help them translate English words to several local Indonesian dialects in order to gather data which was later used to in their digital services to communicate with the local people better.
Gamification is all about making boring processes engaging, making learning fun and giving learners (or the general public in this case) an intrinsic motivation to do things. There are already a number of examples all around the world where governments have used gamification to improve on their services, train their employees and all in all make the life of the public a tad better. There are also a number of unsuccessful attempts at implementing gamification by governments. However, it has been proven that if gamification is designed effectively, it can be used by even the government as efficient digital learning technique. With more and more general public going tech-savvy, it is high-time governments all over the world gave gamification a try.